A/B Testing
If you’re looking for a way to make your experimentation program even more effective, then multipage experiments (also called multipage tests or multipage experiences) might be just what you need. A multipage experiment provides a useful way to test elements across multiple pages or to redesign a website. The...
A/B Testing
What’s worse than a failed test? Test data quality issues that make test results unreliable. But how can you stay away from bad data? Checking for Sample Ratio Mismatch (SRM) is a simple way to catch potential problems early. If something is fishy, then the sooner you find out,...
A/B Testing
A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. And, of course, no one wants their hard work to go to waste. This is why you need to perform quality assurance (QA) on websites,...
A/B Testing
Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. Right now, you’re probably losing patience and wondering Do I even need to hit 95? There’s a clear winner...
A/B Testing
Hard truth: Outsourcing your A/B testing does not guarantee growth. We wish it were that simple. Even with world-class experts, the wrong expectations mixed with the wrong directions often lead to fruitless collaborations. On the flip side, there’s a smarter and much more productive way to collaborate with your...
A/B Testing
Let’s be clear. It’s never a mistake to run more A/B tests, even if they don’t directly impact sales and revenue, as long as you execute them well and learn from the process. But… Every test requires an investment of time, effort, human capital, and more. So why do...