How to Structure and Test your Site for Maximum Impact

About

Learning proper website structure helps you in two ways. First, customers who come to your site will be able to navigate through your site more fluidly, preventing them from bouncing right off of your site in frustration. Second, Google and other search engines will be able to index and rank more pages on your site, driving you more traffic and making you more money. It’s also important not to “over-do” your on-site SEO improvements, especially after the release of the Google Panda and Penguin updates.

THIS WEBINAR WILL COVER:

This presentation will cover the right way to go about on-page optimization to not trigger any of Google’s alarms. SerpIQ will focus on how this all this right on your site and Convert.com will focus on what makes sense to test and leave alone. A/B testing can dramatically increase conversion on the SEO traffic you get. How can every page be a landing-page and how to test on that traffic.

You’re sick of having webinars thrown at you from every company you’ve ever opted into an email from.

You’re tired of hearing the same old CRO advice regurgitated, over and over again, citing inflated numbers from unsubstantiated case studies.

We know.

We’ve been there.

And despite our webinar fatigue: we’ve got to be honest, we’re really, really excited about these talks.

We know you’re not going to give up your lunch break to learn—yet again—that sliders are ineffective or your forms should have less fields.

But we hope you’ll take under an hour to learn about some truly groundbreaking ideas about how your customers tick.

Your Presenters

Kevin Espiritu & Darrin Demchuk

Kevin Espiritu & Darrin Demchuk

Marketing & Founder of Serpiq

Kevin Espiritu oversees marketing and operations for serpIQ, a tool designed to speed up SEO competitive analysis and proposals. He works as an inbound marketing consultant as well and has helped clients in a vast range of businesses, from professionals to e-commerce stores, improve their presence online. Darrin Demchuk is the founder of serpIQ and has been in the SEO industry for over five years. He’s done client work, built out his own projects, and more recently has started a few SaaS companies designed to make SEOs jobs easier. Dennis van der Heijden is the founder and CEO of Convert.com A/B testing software.

DENNIS VAN DER HEIJDEN

CEO of Convert

The CEO of Convert, Dennis has years of experience helping CRO agencies accelerate client outcomes and make the most of Convert Experiences - one of the fastest, blink free enterprise A/B Testing tools in the market.

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