Bobby Hewitt is the president and founder of Creative Thirst, the conversion rate optimization firm that specializes in increasing bottom line results. He has over ten years experience in web design and Internet marketing and holds a bachelors degree in Marketing from Rutgers University. He is also certified in Online Testing and Landing Page Optimization and winner of the Jim Novo Award of Academic Excellence for Web Analytics from The University of British Columbia and the Web Analytics Association.
Duration: 1 hour
How do you get more lift out of every test in the shortest amount of time, with the least amount of traffic? The answer will surprise most people and is not taught in any case study. Most marketers are stuck using the same A/B or Multivariate testing techniques, without fully understanding how to gain true leverage.
This webinar is hosted by Convert + Creative Thirst