A/B Split Testing Tools
A/B split testing tools are a combination of A/B testing and split testing tools and do very similar things. Usually using the Z-test they distribute traffic between two or more variations of a website, web page or group of pages to prove a hypothesis. The theory is measured by a goal / KPI that involves increasing conversion rates.
A/B split testing tools use the same URL and present a variation of that URL (without visitors knowledge), by modifying the DOM in the browser. Convert Experiences (Free 15-day trial here) edits the content before the page loads on the user’s device (mobile, tablet or desktop) and the variations are randomly displayed.
Split testing tools usually take a different approach when loading the variations. They use existing, but different web pages made in advance, and the tool (like Convert Experiences) randomly assigns a different URL to each. When the original URL is loaded a fast redirect prevents the visitor from seeing the original when a variation is presented.
To try free A/B testing tools like Google Content Experiments in Google Analytics is the improved version of the popular Google Website Optimizer and ABBA is a self-hosted A/B testing tool. For a comparison of paid versions of A/B split testing tools, we created an A/B testing tools comparison checklist online, where we compare the most popular options.
When looking for A/B testing software reviews we recommend WhichMVT, a website that examines a dozen products; while dated it helps you understand what the various tools offer. If you are ready to get started, we invite you to try Convert Experiences for free for 15-days.