Webinar Details

A site which brings no visible signs of delivering value to a newcomer in his/her initial time of 10 seconds will be left and forgotten instantly. De-cluttering your layout from elements which carry no marketing message makes people draw more attention to the messages actually contributing to the AIDA cycle (Attention, Interest, Desire, Act). So how do you know you’re not losing customers just because they haven’t paid enough attention to the value proposition? By exploring a blurred layout with his/her mouse pointer, the user is providing us with insights about the strongest and weakest attention grabbers on a website. Alex will introduce you to attention mapping technique in designing conversion-centered websites and walk you through the science behind the attention tracking technology used in Attensee. See how different designs perform in driving attention to the elements that convert and learn how to make your users look where they’re supposed to.
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