Webinar Details

Learning proper website structure helps you in two ways. First, customers who come to your site will be able to navigate through your site more fluidly, preventing them from bouncing right off of your site in frustration. Second, Google and other search engines will be able to index and rank more pages on your site, driving you more traffic and making you more money. It’s also important not to “over-do” your on-site SEO improvements, especially after the release of the Google Panda and Penguin updates. This presentation will cover the right way to go about on-page optimization to not trigger any of Google’s alarms. SerpIQ will focus on how this all this right on your site and Convert.com will focus on what makes sense to test and leave alone. A/B testing can dramatically increase conversion on the SEO traffic you get. How can every page be a landing-page and how to test on that traffic.
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