A/B Testing Tools Comparison

A/B Testing Tools Comparison for Optimizely, VWO (Visual Website Optimizer) and Convert (Convert Experiences)


(Comparing Monthly Plans, last updated: July 28th, 2016)
Optimizely Standard VWO Startup Visual Website Optimizer Enterprise Optimizely Enterprise Convert Experiences Lite Convert Experiences
Pro Team 1
Convert Experiences
Pro Team 2
Convert Experiences
Pro Team 3
Price per month $49 $59 $1K - $1.5K $2.5 - $3K $499 $699 $999 $1,499
Tested Visitors 1K 10K +200K +200K 400K 400K 600K 1M
Auto-Upgrade Not Available Not Available Custom pricing Custom pricing $199 per 100K $199 per 100K $199 per 100K $199 per 100K
Support
Email Support (priority)
Chat Support
Phone Support
Features
Active Domains for A/B testing Unlimited Unlimited Unlimited $400 p/domain 5 20 30 40
Unlimited Collaborators
Role Based Permissions
A/B and Split Url Testing
Multivariate Testing
Unlimited Tests
Unlimited Variations
Unlimited Goals
Site-wide and Multiple Page Tests
Traffic Source Targeting
Time of Day Targeting
Easy One Tag Integrations
Visual Editor
Advance CSS/HTML/JS editor
Real Time Results
Automatic Bounce Measurement
Cross-domain Testing and Tracking
PDF Export
Forum Support
Unlimited Experiments
KISSmetrics Integration
Mixpanel Integration
Excel Export
Javascript Event Pushing
Third-Party Site Goal Tracking
Real-Time Reports
Language Targeting
IP Targeting
Unlimited Projects
Unlimited Clients
Smartlnsert Blink Protection
Google Analytics Goal Import
GA Automatic Revenue Tracking
Multi-Page Testing
Cross-browser Q&A
Role Based Users
Unlimited Projects / Sub Accounts
Two-Tailed Testing
Test Collision Protection
Advanced / Custom Targeting
Custom Tag Targeting
JS Targeting
Cookie Targeting
Mobile Site Testing
Mobile App Testing
Geo / Demographic Targeting
Heatmaps
Account Manager

Standard

  • Price Per Month: $49
  • Tested Visitors: 1K
The entry plan for everyone that wants to start with A/B testing and wants to test Optimizely before paying for an enterprise plan. This plan will max. out at 1,000 visitors and you have to pay a premium price of $49 for these visitors. This makes only sense if you are considering Optimizely enterprise and would like to play around with the tool without committing to the yearly fees. Please verify pricing with your Optimizely sales rep. since it might be not a fit for the future making switching inevitable.
vwo

Startup

  • Price Per Month: $59
  • Tested Visitors: 10K
All the basics for A/B testing are in the VWO plan, this includes heatmaps and MVT. You might feel slightly limited in 5 users or 2 client accounts but it's a nice plan to get to know VWO, it includes email support something that Convert offers at the Business level only.
VWO

Enterprise

  • Price Per Month: $1K - $1.5K
  • Tested Visitors: +200K
Now VWO has something cool on this level that you will not find in Convert Experiences, post experiment segmentation that allows you to analyse each variation based on browser, location and more cool stuff. We think you can just use Google Analytics and save hundreds of dollars, but it could be a reason for you to pay premium... see won't stop you.

Enterprise Plan

  • Price Per Month: $2,500
  • Tested Visitors: +200K
You need mobile app testing combined with website testing, this is probably your best pick. Optimizely did a great job merging the two at a very attractive rate. Enterprise features combined less expensive that tools like Adobe & Webtrends.

Lite

  • Price Per Month: $499
  • Tested Visitors: 400K
Just getting started with A/B testing, this is a wonderful plan with lots of features and email support. With 400K unique tested visitors you should be able to get some great results and you can grow this plan with 100,000 visitors each time you hit your max.

Pro Team 1

  • Price Per Month: $699
  • Tested Visitors: 400K
Are you an A/B testing Pro? This plan with lots of features like advanced targeting (cookie, javascript, ecommerce, geo-targeting) and email, chat and phone support. With 400K unique tested visitors you should be able to get some great results and you can grow this plan with 100,000 visitors each time you hit your max.

Pro Team 2

  • Price Per Month: $999
  • Tested Visitors: 600K
Are you an A/B testing Pro? This plan with lots of features like advanced targeting (cookie, javascript, ecommerce, geo-targeting) and email, chat and phone support. With 600K unique tested visitors you should be able to get some great results and you can grow this plan with 100,000 visitors each time you hit your max.

Pro Team 3

  • Price Per Month: $1,499
  • Tested Visitors: 1M
Are you an A/B testing Pro? This plan with lots of features like advanced targeting (cookie, javascript, ecommerce, geo-targeting) and email, chat and phone support. With 1M unique tested visitors you should be able to get some great results and you can grow this plan with 100,000 visitors each time you hit your max.
 
(15 days free)

4000+ Websites use Convert

  • SONY
  • Unicef
  • POSSBILE
  • Kmart